Marketing is being flooded with new technology and innovation. It's enabling a Golden Age of Marketing. But this bounty of amazing technology also brings a multitude of strategic and management challenges. This isn't John Wanamaker's marketing...or Thomas Watson's IT.
MarTech will prepare you to harness the potential of technology-powered marketing. Whether you're in marketing, IT, or a digital business unit, this conference will answer these key questions:
- What are the innovative technologies impacting marketing today - and tomorrow?
- How do we support new marketing strategies with the right technology strategies?
- How can technology transform our marketing operations and customer experiences?
- What management practices do we need to govern this new breed of marketing?
- How do we develop talent and culture to leverage marketing technology investments?