The Marketing Tech Conference

Thanks to all of you who attended the first MarTech: The Marketing Tech Conference in Boston. Check out these session videos:

Here are a few top articles recapping MarTech:

Registration is now open for the next MarTech, which will be held March 31 ­- April 1 2015 at the Hilton San Francisco Union Square. You can lock in the lowest rates offered by registering today! The agenda will be available by December.

Not ready to register? Add yourself to the MarTech mailing list by completing the form below. We'll let you know when the agenda is up and how to get the best ticket prices.

Want to exhibit at MarTech San Francisco 2015? Contact us for all the opportunities.

Thanks for your interest in MarTech. We look forward to hosting you in San Francisco!

-Scott & the MarTech team

Tell Me More About MarTech San Francisco 2015!

Program Register


Marketing is being flooded with new technology and innovation. It's enabling a Golden Age of Marketing. But this bounty of amazing technology also brings a multitude of strategic and management challenges. This isn't John Wanamaker's marketing...or Thomas Watson's IT.

MarTech will prepare you to harness the potential of technology-powered marketing. Whether you're in marketing, IT, or a digital business unit, this conference will answer these key questions:

  1. What are the innovative technologies impacting marketing today - and tomorrow?
  2. How do we support new marketing strategies with the right technology strategies?
  3. How can technology transform our marketing operations and customer experiences?
  4. What management practices do we need to govern this new breed of marketing?
  5. How do we develop talent and culture to leverage marketing technology investments?

Conference Chair Scott Brinker and the MarTech Advisory Board

MarTech is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its changing marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008.

Scott is the co-founder and CTO of ion interactive, a software company that provides marketers with a platform for creating and testing marketing apps - wizards, interactive white papers, assessment tools, configurators, calculators, microsites, and more.

The MarTech advisory board is working with Scott on the conference program and speaker selection. Advisory board members include:



Eduardo Conrado
SVP, Marketing & IT
Motorola Solutions

Jane Hiscock
President & Founder
Farland Group

Terence Kawaja
Founder & CEO
LUMA Partners

David Raab
Principal
Raab Associates

Virginia Sharma
Vice President, Marketing
IBM North America | Systems & Technology Group

Mayur Gupta
Global Head, Marketing Technology & Operations
Kimberly-Clark

Sean Ellis
Founder & CEO
Qualaroo and GrowthHackers.com

What to Expect Register


MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

We'll create an inspiring, cross-pollinating environment that transcends the traditional boundaries between marketing and IT and encourages creative collaboration across the organization. MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

You’ll get:

  • Case studies from marketing technologists at the intersection of marketing and IT.
  • Applications of marketing technology to deliver remarkable customer experiences.
  • Analyst coverage of the evolving marketing technology landscape.
  • Best practices for adopting the right "marketing technology stack."
  • APIs and third-party ecosystems surrounding marketing technology platforms.
  • Growth hacking techniques effective for any marketing program.
  • The latest on emerging marketing technologies that promise new opportunities ahead.
  • Insight into the human side of marketing technology management.

We'll explore a broad range of important marketing technology issues and ideas, while going deep in the content of each presentation. No fluff. No hidden agendas. No sales pitches.

Who Should Attend Register


MarTech is for senior marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience. If you're looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you.

Executives who should attend include:

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Marketing Technologists
  • Chief Marketing Technology Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Strategy Officers
  • Chief Innovation Officers
  • Chief Experience Officers
  • Chief Customer Officers
  • VP/Director Marketing
  • VP/Director IT
  • VP/Director Digital Marketing
  • VP/Director Digital Strategy
  • VP/Director Customer Intelligence
  • VP/Director Marketing Technology
  • VP/Director Marketing Innovation
  • VP/Director Marketing Operations
  • VP/Director Marketing Analytics
  • VP/Director Demand Generation
  • VP/Director Growth
  • VP/Director Product Marketing
  • VP/Director CRM
  • VP/Director E-commerce

Join the leaders from these companies who attended MarTech

See what past attendees have said about MarTech:

The inaugural MarTech in Boston was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!

Jacob Varghese, FITT

It was, by far, the best conference I've been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.

Elizabeth Murphy, State Street Global Advisors

MarTech in Boston brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a 'must attend' for every strategist and marketing professional.

Peter Sprenger, Techonomy Europe

MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies' bottom lines, but also our customers' lives.

Melinda Byerley, Vendorsi

Excellent presenters that have vast industry knowledge and were very informative and it's a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.

Shawn McCallum, Dell

Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.

Jane Marchand, DigitaLBi

I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I'm now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.

Rick Murray

One of the best shows I've been to (and been to many). Content focused and on track - rock-star speakers.

Mitchel Ahern, Cantina

Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.